- We believe that everyone should have access to real & simple food made with quality and integrity.
- We believe that our bodies and the planet deserve to be treated with love and respect.
- We are Real & Authentic: what you see is what you get. We give you quality ingredients you can trust and pronounce. Our packaging is sustainable and carefully designed to fit and protect the product without creating unnecessary waste.
- We Step Into The Unknown: we take risks and go against conventional wisdom. You may see us do something crazy, we may stumble, we may fall. But our vision will lift us up and keep us moving forward
- We Remain Unswayed By The Need To Be Liked: We will do what is right and we will support what is right. This includes showing our commitment to transparency and supporting the ‘natural food’ movement, and inspiring people to aspire to greatness by sharing our philosophy around food, holistic health and sustainability
- We Seek Fulfillment Beyond Material Satisfaction: We do business not only for profit, but for people and the planet. We are passionate about creating positive social change to make tomorrow better. That’s why we give 5% of our profits and 30% of our merchandising sales to organizations that support causes that are important to you and to us. Our local MN partner is Open Your Heart to the Hungry and Homeless.